Gone Today Hair Tomorrow

Gone today, hair tomorrow: the world of hair transplants.  The hidden world of hair transplants is suddenly not so secretive, with celebrities openly embracing the holy grail of male grooming.

On the morning of June 4, a seismic shift occurred in the world of male grooming. ‘Just to confirm to all my followers I have had a hair transplant,’ Wayne Rooney tweeted, casually. ‘I was going bald at 25 so why not?

He went on to explain where he had had the procedure done (a Harley Street clinic), whether it hurt (‘Nah, it was OK’) and the healing process (‘The new hair’s coming along people. Swelling gone down’). He even posted pictures.

Rooney is the latest in a growing list of male celebrities happy to admit to ‘hair restoration’ procedures, but the glee with which he reported his was startling. ‘Rooney’s outing was a watershed moment,’ says Mark Simpson, author of Metrosexy: A 21st Century Self-Love Story and a leading authority on the shifting nature of masculinity. ‘It’s a sign that something has changed. These days, there’s much less shame about men caring about their appearance. In fact, there’s quite a lot of out-of-the-closet pride.