Treatments claiming to tighten, tone and refresh our genitalia are on the rise

Elle Magazine features Mr William Van Niekerk who forms part of our Labiaplasty surgeon team at The Private Clinic with over 20 years of medical experience.

Facials, peels, 12-step routines…for your skin, sure. But that skin? Treatments claiming to tighten, tone and refresh our genitalia are on the rise. One writer puts them to the test…

I never thought I’d find myself spread-eagled, knickers off, in the office of someone who wasn’t my doctor. I wonder, as the man in question puts down his measuring tape, pulls out a felt-tip pen and carefully draws a dotted line across my inner labia.

When he does finally raise his head from between my legs, pen poised, Mr William Van Niekerk says only one thing: ‘You’re not abnormal. But there is work you could have done.’ In case you missed the memo, there’s a vulva beauty movement going on right now. Forget douches and Femfresh, the beauty world is now flogging us products that promise to moisturise, whiten, tighten, plump and even highlight (yes, just like your cheekbones) our genital area. It appears the never ending quest for ‘perfection’ has finally reached our most private of parts, but the question is: are we, and most importantly our vulvas, ready for it?

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Final word…advice from the professionals

Back in Mr William Van Niekerk’s consultation room, I feel tired, confused and, I’ll be honest, a teeny bit concerned that the vagina I’ve been happily housing since 1993 may not, after all, be up to scratch. Mr Van Niekerk says I’m not the only one. He’s seen a marked rise in the number of consultations and procedures he’s conducted in recent years. Citing a combination of factors including ‘fashion’ and the fact that women are ‘more likely to be clean shaven’, I get the sense he is alluding to the influence of the porn industry.

Either way, he stresses that he prefers to operate on women whose inner labia cause them genuine discomfort when they sit, cycle or wear tight clothing. But if they don’t, he conducts in-depth interviews on why these women feel the need to undergo the procedure, and will only operate ‘on those who are doing it for themselves, and no one else’. Over half of his job is spent reassuring women that their vulva is normal, he tells me.

As he pops the lid back on his felt-tip pen and I pop my pants back on, I think over all the new opinions I have been offered by various experts on a part of my body that, before now, I’d never given much thought to. Sure, I don’t have an inner labia like a rosebud (quite frankly, who does?), and no, my vulva is not millennial pink, but I’d take a healthy, working vagina over a clitoris injection any day of the week.

Read the full article from Elle here.

Labiaplasty Surgery at The Private Clinic

A labiaplasty procedure is most commonly carried out to correct and define the appearance of the inner labia, creating a neater and more symmetrical appearance. An oversized labia can cause discomfort to patients especially during exercise, intercourse and wearing certain types of clothing.

Labiaplasty is a surgical procedure which should be thought about very carefully. When choosing a clinic for this type of surgery, it is important that you go to a reputable clinic who have surgeons who are highly-skilled and experienced in intimate surgery.

All of our specialist surgeons here at The Private Clinic are available to offer honest advice to suit your individual requirements.

• The Private Clinic has been treating patients for over 40 years with thousands of patients placing their trust in us each year.
• Expert Plastic surgeons who are very knowledgeable in Labiaplasty and intimate surgery.
• Dedicated care with your expert surgeon and nursing team, and a 24 hour help line.
• We have state of the art hospital facilities.
• Competitively priced for our expertise and experience.
• One year cover for all surgical, hospital and nursing care, in case of any medical issue giving you peace of mind
• As many post-operative care appointments with your surgeon, doctor and nursing team as required.
• 5 Star Trustpilot Rating.
• Our clinics are discreet, comfortable, and welcoming environments in London Harley Street, Manchester and Leeds.

To find out more about hair loss procedures at The Private Clinic, please contact 0333 920 2471 or you can use our online contact form to request a call back.